Fabric Conditioners Market Projected to Reach of 2.5% CAGR Growth by 2027
The fabric conditioners market saw a consistent value compound annual growth rate (CAGR) of approximately 2.5% from 2013 to 2018. Within the fabric conditioners industry, there is a strong emphasis on delivering high-performance products to expand their customer base.
Europe is
anticipated to maintain its position as the primary market for fabric
conditioners, with sales estimated to surpass US$ 3,200 million in 2018.
Prominent market players in this region are directing their efforts toward
incorporating enzymes into fabric conditioners and detergents, enabling
reusability. Meanwhile, in the Asia-Pacific excluding Japan (APEJ) region,
fabric conditioners are poised to remain a high-growth segment, with sales
expected to demonstrate year-on-year growth of over 4% in 2019 compared to
2018.
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Key Growth Determinants:
• Meeting Consumer Desires: Increasing consumer demand for
innovative, high-quality fabric conditioners at competitive prices drives
vendors to introduce products with unique packaging, advanced technology, and
superior quality.
• Expanding Product Portfolios: The fabric conditioners
industry continues to prioritize portfolio expansion by introducing novel
products to gain a competitive advantage, serving as a key driver of growth.
• Eco-Friendly Initiatives: Rising awareness of water
pollution and environmental concerns related to laundry care products has
spurred the development of eco-friendly fabric conditioners, prompting
manufacturers to embrace sustainable practices.
• Commercial End-User Demand: Commercial end-users play a
significant role in sustaining the demand for fabric conditioners, as they seek
to provide softness, elasticity retention, and prevent fabric issues such as
fraying and squashing.
• Coconut Oil-Based Innovation: Manufacturers are
increasingly exploring fabric conditioners based on coconut oil as an
environmentally friendly, hygienic, and cost-effective alternative to
traditional formulations. These factors are expected to boost sales and
contribute to market growth.
Competitive landscape:
- Blended
by perfume experts, the Honeysuckle & Sandalwood fabric conditioner,
launched by Comfort, offers long-lasting fragrance, and super softness,
while maintaining the shine and color of clothes. Aroma of rich sandalwood
sweetened with honeysuckle, along with delicious hints of exotic
frangipani and vanilla, are key ingredients of Comfort’s Honeysuckle &
Sandalwood fabric conditioner.
- Procter
& Gamble Co. launched its first plant-based range of Downy fabric
conditioners, designed and developed for protecting clothes against damage
during wash. With this product, the company aims at encouraging consumers
to incorporate plant-based products in their daily chores. These fabric
conditioners are produced by using post-consumer recycled content (25%),
and have been claimed to be 100% recyclable.
- Unilever
PLC, the U.K.-based leading company in the FMCG industry, operating
through home care, beauty & personal care, and food & refreshment
products. Overall revenues of Unilever PLC closed in on US$ 57 Bn in 2018.
Unilever PLC has gained popularity as one of the largest producers of
laundry care products, thereby contributing to the fabric conditioners
industry to a significant extent.
- Headquartered
at Germany, Henkel AG & Co. KgaA has been a leading manufacturer and
supplier of home and laundry care products. It has significantly
contributed to the laundry and home care industry by offering fabric
conditioners, softeners, detergents, kitchen & bath cleaners, scouring
agents, and all-purpose cleaners. The revenues of the Henkel AG & Co,
KgaA exceeded US$ 22 Bn in 2018.
- Reckitt
Benckiser Group Plc, based in the U.K., has been one of the largest
manufacturer of home, hygiene, and health products. Overall revenues of
the company in 2018 crossed US$ 16 Bn. Identified as one of the prominent
companies in the laundry care industry, Reckitt has launched various
products including stain removals, fabric washing products, fabric conditioners
and detergents.
- The
U.S.-based manufacturer and supplier of consumer products,
Colgate-Palmolive Company operates via two main segments, namely, home,
personal & oral care and pet nutrition. Laundry care products are also
among major offerings of the company, including high-performance
detergents and fabric conditioners. Total turnover of the
Colgate-Palmolive company in 2018 surpassed US$ 15 Bn.
Fabric Conditioners Market: Segmentation
· Form
- Liquid
- Powder
- Beads
- Dryer
Sheet
- Other
Forms (Sprays,Pacs, etc.)
· Nature
- Organic
- Conventional
·
Application
- Residential
- Commercial
· Sales
Channel
- Modern
Trade
- Independent
Retailers
- Direct
Sales
- Departmental
Stores
- Convenience
Stores
- Online
Retail Channel
- Drug
Stores & Pharmacies
- Other
Retail Formats
· Regions
- North
America
- Latin
America
- Europe
- Japan
- Asia
Pacific (Excluding Japan)
- Middle
East & Africa
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Questionnaire answered in the Market Outlook Report of
Fabric conditioners include:
- What
is the key strategy deployed by large players to maximize Fabric
conditioners Market growth?
- What
are the main challenges faced by players in the Fabric conditioners Market
Demand?
- With
the advent of technological advancement, how will the Fabric conditioners
market landscape change over the forecast period?
- What
does player bring to the table which is unique as a strategy, and is easy
to emulate for new investors in the Fabric conditioners market size?
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