Performance Nutrition Market Poised for Remarkable US$ 72.1 Billion Milestone by 2033

With an appealing compound annual growth rate (CAGR) of 7.2%, the worldwide performance nutrition market is poised to exceed a market valuation of US$ 72.1 billion by the year 2033, marking a significant increase from its 2023 value of US$ 36 billion.

While the consumption of protein supplements approaches a mature stage, the uptake of hydration boosters and energy boosters is experiencing substantial growth across numerous geographic regions. Additionally, there is a burgeoning interest in custom formulations on a global scale, expected to drive increased demand for performance nutrition products.

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Precision Nutrition Products: Tailored for Optimal Performance

"Introducing Precision Nutrition Products Tailored to Activity and Training Times"

The expanding range of performance nutrition products, including hydration drinks, fast-release energy drinks, slow-release energy drinks, combination release energy drinks, and recovery drinks, offered in various forms such as gummies, gels, and bars, ensures that there is a product suitable for every specific need.

These diverse offerings are meticulously crafted to optimize the benefits of consumption based on the intensity and timing of physical activity. This empowers consumers to select the most suitable product for their unique requirements. Furthermore, the availability of customizable formulations empowers consumers with choices, enhancing the market's attractiveness.

"How Diverse Protein Supplements Benefit Aging Athletes in Muscle Maintenance"

Muscle mass preservation becomes a prominent challenge as individuals age due to the decline in protein synthesis rates. Maintaining adequate muscle mass through a regular diet becomes increasingly difficult. Research has also indicated that providing older athletes with the same amount of protein supplements as younger counterparts does not adequately address the needs of older athletes.

Competitive landscape:

The market is fragmented between both manufacturers and private label firms. Some of the prominent manufacturers of performance nutrition products are Abbott, Bare Performance Nutrition, Champion Performance, DSM, Glanbia plc, Herbalife International of America, Inc., Iovate, MusclePharm, Nestlé, Nutrition & Biosciences (IFF), Nutrivo LLC, Quest Nutrition & Athletics, The Bountiful Company, and VMI Sports.

Mergers and acquisitions have been the key strategies for product portfolio expansion among market leaders. Sensing the impact of social media on consumers, manufacturers are increasingly investing in celebrity endorsements for their products.

Apart from this, product innovation remains key to dominance for emerging market players. The market holds limitless scope for innovation with flavors, customization, and forms of offering. Products that overcome associated health risks will embrace countless growth opportunities.

  • In May 2022, DSM, a science-based company operating in health, nutrition, and sustainable living segments, announced a merger with Fermenich, a Switzerland-based flavor and fragrance manufacturer.
  • In August 2021, Nestlé Health Science acquired the core brands of The Bountiful Company, including Nature’s Bounty®, Solgar®, Osteo Bi-Flex®, Puritan’s Pride®, Ester-C®, and Sundown®.

Segmentation of Performance Nutrition Industry Research

  • By Product :
    • Hydration Boosters
    • Protein Supplements
    • Energy Boosters
    • Meal Replacements
    • Custom Formulations
  • By Form :
    • Ready-to-drink Beverages
    • Powder Drink Mixes
    • Bars
    • Gummies
    • Tablets, Soft Gels, & Capsules
  • By Consumption Category :
    • Before Training
    • During Training
    • After Training
    • Training Independent
  • By Sales Channel :
    • Offline
      • Hypermarkets/Supermarkets
      • Convenience Stores
      • Specialty Stores
      • Pharmacies
      • Offline D2C Sales
    • Online
      • Brand Websites
      • e-Commerce Platforms
  • By Region :
    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & ASEAN
    • Oceania
    • Middle East & Africa

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Questionnaire answered in the Market outlook Report of Performance nutrition include:

  • What is the key strategy deployed by large players to maximize Performance nutrition Market growth?
  • What are the main challenges faced by players in the Performance nutrition market Demand?
  • With the advent of technological advancement, how will the Performance nutrition market landscape change over the forecast period?
  • What does player bring to the table which is unique as a strategy, and is easy to emulate for new investors in the Performance nutrition market size?

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