Digital Marketing Software Market Predicted to Reach US$ 370 Billion by 2032

The global digital marketing software market is anticipated to be valued at $65 billion in 2022, with a projected growth to $370 billion by 2032, reflecting a remarkable growth rate of 19% from 2022 to 2032. This expansion can be primarily attributed to the growing preference for mobile devices as a means of accessing information on the go.

The outbreak of the COVID-19 pandemic brought about a significant transformation in business models, particularly the widespread adoption of remote work. This shift created an even broader scope for digital marketing software providers. As mandatory social distancing measures were implemented to mitigate the spread of the novel coronavirus, businesses increasingly encouraged work-from-home arrangements. This, in turn, compelled companies to invest in virtual marketing platforms to maintain their operations and connect with customers in a rapidly evolving digital landscape.

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Key Takeaways from Digital Marketing Software Market Study

  • The global digital marketing software market to value US$ 65 Bn in 2022
  • Professional digital marketing software to accumulate a revenue share worth 65% in 2022
  • North America to have procured about 44% of the market share in 2021
  • The cloud segment is expected to secure about 57% of the revenue share in 2021
  • Asia Pacific to experience significant market expansion, flourishing at a 12% value CAGR until 2032
  • Global digital marketing software demand to expand 5.6x from 2022 to 2032

Competitive Landscape:

The key players of the global digital marketing software market adopt various strategies to enhance their influence in the industry. Acquisitions, partnerships, and collaborations are some of the methods adopted to strengthen their presence in the market. Some of the recent developments among the key players are as follows:

  • In April 2021, HubSpot developed its CRM platform by launching Operations Hub. With this platform, users can unify customer data in a connected CRM platform, automate a host of time-consuming tasks, maintain a clean database with ease, and ultimately, play an active role in shaping their company’s strategy.
  • Likewise, Adobe Inc. announced a partnership with FedEx to boost e-commerce innovation. The integration will give Adobe merchants access to FedEx post-purchase logistics intelligence, which will help them drive demand, reduce cost and gain customer insights.

Key players in the Digital Marketing Software Market

  • Adobe Inc.
  • Hewlett Packard Enterprise
  • HubSpot Inc.
  • IBM Corporation
  • Marketo Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce
  • SAP
  • SAS

Key Market Segments Covered in the Global Digital Marketing Software Market:

By Service

  • Managed
  • Professional

By Solution

  • Campaign Management
  • Content Management
  • Email Marketing
  • Search Marketing
  • Marketing Automation
  • Social Media
  • CRM Software
  • Other Solutions

Based on Enterprise Size

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

Based on End Use

  • Healthcare
  • Automotive
  • Media & Entertainment
  • Education
  • Government
  • BFSI
  • Manufacturing
  • Other End Uses

Based on Deployment

  • Cloud-based
  • On-premise

By Region

  • North America
  • MEA
  • Latin America
  • Europe
  • Asia-Pacific

For in-depth competitive analysis, Buy Now:
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How will be insights and market estimations provided in the Fact.MR report on the Demand of Digital Marketing Software make a difference?

• This study delves deeper into the significant economic challenges, with a specific focus on the recent disruptions caused by the COVID-19 pandemic.

• The assessment of crucial growth dynamics sheds light on the potential of emerging automation technologies and offers readers insights into their prospects during the forecast period.

• The study aims to provide a well-rounded perspective on opportunities within both mature and less vibrant markets.

• It examines the industry trends that have influenced recent government policies and regulations.

• It offers an account of major breakthroughs in all market segments that could significantly alter the market's trajectory.

• The study presents a thorough analysis of the socio-political environment in which key markets operate and how this will impact the overall attractiveness of the Digital Marketing Software Market.

• It analyzes how collaborations and partnerships among players from diverse industries will shape key growth dynamics in the near future.

• The study evaluates the impact of various stages of funding on the emergence of new growth opportunities in key regional markets.

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E-Mail: sales@factmr.com

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