Liquid Dietary Supplements Market Forecasted to Reach US$ 93 Billion by 2032

In 2021, the liquid dietary supplements market was reported to have achieved a total valuation of US$ 39 Billion. Fast forward to 2022, the market is anticipated to have surged to US$ 42.21 Billion. Over the decade spanning from 2022 to 2032, the industry is poised to exhibit a robust compound annual growth rate (CAGR) of 8.22%, amassing a remarkable revenue of US$ 93 Billion. This growth trajectory is substantially driven by the increasing number of health-conscious individuals who are expected to fuel the market's expansion during the forecast period.

Liquid dietary supplements have garnered widespread popularity worldwide, with the market witnessing a substantial CAGR of 8% between 2017 and 2021. This rise in popularity is indicative of the expanding application of dietary supplements within the nutraceutical product domain.

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Key Takeaways from the Market Segment:

  • In 2021, the global liquid dietary supplements market is projected to have garnered US$ 39 Billion
  • The Liquid dietary supplements market in Europe is expected to display a CAGR of 6% during the forecast period.
  • In 2021, the vitamin segment in the global liquid dietary supplement market is expected to have claimed about 30% of the revenue.
  • The liquid dietary supplement market in North America is expected to display a CAGR of 5% during the forecast period.

Key Market Trends in Liquid Dietary Supplements

The liquid dietary supplements market is marked by several notable trends that reflect consumer preferences and industry advancements:

  1. Natural and Clean Labels: Consumers are increasingly seeking products with natural and clean labels, free from artificial additives and fillers. Liquid dietary supplements with transparent ingredient lists and minimal additives are gaining popularity.
  2. Plant-Based and Vegan Formulations: The demand for plant-based and vegan products extends to the liquid dietary supplement market, with manufacturers offering cruelty-free and plant-derived options.
  3. Innovative Packaging: Eye-catching and convenient packaging designs are becoming a key factor in product differentiation. Single-dose liquid supplement sachets and portable, spill-proof bottles are gaining traction.
  4. Collaborations and Partnerships: Manufacturers are collaborating with wellness experts, nutritionists, and influencers to develop targeted and well-researched formulations, reinforcing product credibility and consumer trust.
  5. Online Retail and E-Commerce: The rise of e-commerce has opened new avenues for consumers to access liquid dietary supplements directly from manufacturers and retailers, driving market growth.

Competition Analysis

Key players in the global liquid dietary supplements market include Herbalife International, Bayer AG, Abbott Laboratories, GlaxoSmithKline Plc., Amway Corporation, E.I DuPont de Nemours (DuPont), Glanbia Plc., Koninklijke DSM NV, and BASF SE.

Recent Updates from the Industry :

  • In January 2021, Herbalife Nutrition Ltd. announced an agreement to repurchase approximately $600 million of the company’s common shares beneficially owned by Carl C. Icahn and certain of his affiliates at a price of $48.05 per share, the closing price of Herbalife Nutrition’s common shares on December 31, 2020, the last trading day prior to the execution of the purchase agreement. The initiative will be funded from Herbalife Nutrition’s cash on hand and existing credit facility.
  • In 2020, Royal DSM, announced the completion of its acquisition of Erber Group. The transaction – which excludes two smaller units in the Erber Group – is expected to be earnings-enhancing in the first year upon completion.

Key Segments Profiled in the Global Liquid Dietary Supplements Market:

·         By Ingredients :

  • Amino Acid Liquid Dietary Supplements
  • Botanical Liquid Dietary Supplements
  • Vitamins & Minerals Liquid Dietary Supplements
  • Other Liquid Dietary Supplements

·         By Application :

  • Bone & Joint Health
  • General Wellbeing
  • Heart Health
  • Immune & Digestive Health
  • Sports Nutrition
  • Weight Loss
  • Other Applications

·         By Distribution Channel :

  • Direct Selling
  • Health & Beauty Stores
  • Hypermarkets/Supermarkets
  • Internet
  • Pharmacies & Drug Stores

·         By End User :

  • Men
  • Women
  • Senior Citizens
  • Others

·         By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

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