Smoothies Market Set to Reach US$ 52.5 Billion by 2033

The 2023 global smoothies market is valued at approximately US$ 27.2 billion, with a projected market worth of US$ 52.5 billion expected by the close of 2033. This robust growth is driven by the forecasted 6.8% Compound Annual Growth Rate (CAGR) in global smoothie demand from 2023 to 2033.

The escalating demand for smoothies can be attributed to the rising consumption of diverse, health-conscious beverages in emerging economies worldwide. Furthermore, the growing awareness of healthier lifestyles and the increasing desire for a variety of fruit-based smoothies are poised to create profitable opportunities for businesses operating in this market.

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Key Takeaways from Market Study:

  • The global smoothies market is anticipated to reach a value of US$ 52.5 billion by the end of 2033.
  • Demand for smoothies is forecasted to increase at a CAGR of 6.8% during the forecast period from 2023 to 2033.
  • The global market for smoothies is valued at US$ 27.2 billion in 2023.
  • The fruit-based segment is expected to account for more than 50% market share by the end of 2033.
  • Sales of smoothies in Germany are projected to increase at a CAGR of 4.8% from 2023 to 2033.
  • Demand for smoothies in Canada is set to expand at a CAGR of 5.5% through 2033.

“Growing health consciousness, evolving food preferences, and changing lifestyles of consumers are crucial factors fueling the consumption of smoothies around the world,” says a Fact.MR analyst.

Competitive landscape:

Prominent manufacturers of smoothies are taking various initiatives to expand their footprints across different geographies. They are investing a huge amount to meet standards set for quality control. They are also adhering to safety regulations without causing any adverse environmental impact.

Key suppliers of smoothies are adopting numerous strategies, including new product developments, mergers & acquisitions, etc., to create opportunities for market players and boost demand for smoothies over the coming years.

For instance,

  • In March 2022, Feliscity Nutrition, Inc. launched Enhanced Omega-3 (EO3) on its official website and also on Amazon. The company claims that it has used a new technology through which smoothies can integrate, emulsify, and stabilize cod liver oil with other nutrients. This advancement was accomplished without causing any dilution or acid reflux, which is otherwise involved with omega-3 gel capsules.
  • In September 2021, Full Sail IP Partners, an investment firm, acquired the brand Odwalla from The Coca-Cola Company. Odwalla is an American company, which sells fruit juices and smoothies. Zero-sugar smoothies and gut-friendly kombucha-smoothie blends are some of its innovations.

Prominent suppliers of smoothies are Barfresh Food Group Inc., Tropical Smoothie Café, Crussh Fit Food & Juice Bar, Smoothie King Franchises Inc., Orange Julius of America, Jamba Juice, Naked Juice, and Stonyfield Farm Inc.

Segmentation of Smoothies Market Research:

  • By Product :
    • Fruit-based
    • Dairy-based
    • Others
  • By Distribution Channel :
    • Convenience Stores
    • Supermarkets/Hypermarkets
    • Restaurants & Smoothie Bars
    • Others
  • By Region :
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

 

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